I like State Farm’s Discount Double Check ad campaign.
The ads feature Green Bay Packer quarterback, Aaron Rodgers & his signature touchdown, “hands circling his belt” move.
Everyone in the commercial recognizes the move instead, as State Farm’s Discount Double Check move.
The reason I like the ad is because, as your Massachusetts agency, that’s what we do. We rate, re-rate, check for discounts, and double check for discounts.
We discount double check.
This afternoon a longtime client called to let us know her daughter got a speeding ticket and to warn us of her insurance surcharge.
As her agent, I asked if we could take a moment to review coverage & discounts together.
Within minutes, we removed $30 per day substitute transportation coverage (in her view: unnecessarily on 2 of their 4 vehicles), included additional mileage, good student, and away at school credits.
The result? A -$395 credit to their policy!
I am also happy to report: this will more than make up for the surcharge for the speeding ticket.
Call us: 781-224-0909 (or send us an e-mail)
For your Discount Double Check!